Inspecting What You Expect From Your Vendor Partners

Automotive Digital Marketing Professionals In Your Corner to Increase Your Dealership's ROI

Vendor Accountability Audits
GA4 & Looker Report Development
Dealer-Centric Digital Strategy
Educational Empowerment
Product-Agnostic Consulting
Time Optimization for Dealers

What I'm Working On

Juggling analytics and Air Jordans like it’s an Olympic sport.

Real conversations. No spin. Just strategies that move automotive forward.

Each week, Brooke C. Furniss brings together industry voices—from GMs and fixed ops directors to vendors and rising disruptors—to tackle what really matters in automotive. It’s bold, data-backed, and never afraid to challenge the status quo.

Whether you're in the lane or leading the pack, you'll walk away with something real you can use.

📍Available everywhere you listen—Apple, Spotify, YouTube, and more.

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The Blog: Real Data. Real Accountability.

From GA4 breakdowns and data hygiene guides to vendor audits and SEO checklists—this blog is built for dealers who want to understand what’s really happening behind the numbers.

Whether you're fixing bad setups, challenging vendor spin, or just trying to get clean, actionable insights—you’ll find something here to move your dealership forward.

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The kicks are real and a few are looking for new homes.

From deadstock Jordans to rare Nike and Adidas pairs, I’m releasing part of the collection.

Want a peek at the rotation? Let’s talk.

As Seen On ...

From national conferences to leading industry platforms, my work and insights are trusted by some of the most respected names in automotive.

GA4 and loocker reporting

Automotive Data Activation: Myths, Risks, Best Practices

Welcome to another episode of Facts Not Feelings, where we delve into the world of data activation in the automotive industry with our guest, Brian Davis, the Vice President of Sales and Solutions at Orbee. Join us as we explore the challenges of activating a data lake, the importance of vendor collaboration, the role of AI and machine learning, the evolution of first-party data usage, and the ethical and transparent use of data. Don't miss out on valuable insights and best practices for effective data activation in the automotive industry! Let BZ Consultants Inspect What Should Be Expected🕵 https://qrco.de/bcqqFo Apple🎙️ https://apple.co/3LbUOEj Spotify 🎧 https://spoti.fi/3DNNgFI Follow, subscribe, rate, and never miss a Facts Not Feelings Show! Chapters 0:00 Start 3:00 Exploring the Challenges of Data Activation in the Automotive Industry with VP of Sales and Solutions, Brian Davis 4:55 From Selling Cars to Data Activation: The Career Journey of VP Brian Davis in the Automotive Industry 6:38 Demystifying Data Lakes: Understanding the Basics and Common Misconceptions 9:47 Overcoming Challenges of Activating a Data Lake for Marketers 14:25 Why Successful Vendor Collaboration is Imperative for Data Activation - Best Practices for Marketers 18:17 Unlock the Power of Your Data: Essential Questions to Ask Vendors for Optimal Results 23:33 Common Misconceptions About Data Activation and Why Short-Term Solutions Won't Work: Insights from Industry Experts 26:22 Mitigating Risks of Data Activation: How to Improve Customer Experience and Protect Your Brand 31:15 Measuring the ROI of Data Activation: Going Beyond Clicks and Google Analytics 33:57 AI and Machine Learning in the Automotive Industry: Understanding its Role in Data Activation 39:11 Why First Party Data is Key for the Automotive Industry | Expert Insights 46:45 How to Ensure Ethical and Transparent Use of Data: Common Pitfalls to Avoid 48:24 Revolutionizing Automotive Marketing: How CDPs and Competitor Collaboration are Driving Success 53:42 The End of Third-Party Cookies: What Alternatives Exist for Tracking User Behavior? 57:44 Beyond Business: Discover Brian Davis's Favorite Ways to Unwind #FactsNotFeelings #MovingAutomotiveForward #dataactivation #automotiveindustry #datalake #vendorcollaboration #AI #machinelearning #firstpartydata #ethicaldatause #transparentdatause #bestpractices #Podcast #Automotive @OrbeeTV

Facts Not Feelings

Podcast

Every week, BZ Consultants Group’s CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let’s continue to set the precedence of facts not feelings! Thanks for listening.

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