GA4 Setup Checklist for Car Dealers: 7 Quick Wins (No Developer Needed)
Quick Wins for Car Dealers Who Want Better Data—Without Getting Technical You…
Inspecting What You Expect From Your Vendor Partners
Automotive Digital Marketing Professionals In Your Corner to Increase Your Dealership's ROI
- Vendor Accountability Audits
- GA4 & Looker Report Development
- Dealer-Centric Digital Strategy
- Educational Empowerment
- Product-Agnostic Consulting
- Time Optimization for Dealers
What I'm Working On
Juggling analytics and Air Jordans like it’s an Olympic sport.
Real conversations. No spin. Just strategies that move automotive forward.
Each week, Brooke C. Furniss brings together industry voices—from GMs and fixed ops directors to vendors and rising disruptors—to tackle what really matters in automotive. It’s bold, data-backed, and never afraid to challenge the status quo.
Whether you're in the lane or leading the pack, you'll walk away with something real you can use.
📍Available everywhere you listen—Apple, Spotify, YouTube, and more.
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The Blog: Real Data. Real Accountability.
From GA4 breakdowns and data hygiene guides to vendor audits and SEO checklists—this blog is built for dealers who want to understand what’s really happening behind the numbers.
Whether you're fixing bad setups, challenging vendor spin, or just trying to get clean, actionable insights—you’ll find something here to move your dealership forward.
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The kicks are real and a few are looking for new homes.
From deadstock Jordans to rare Nike and Adidas pairs, I’m releasing part of the collection.
Want a peek at the rotation? Let’s talk.As Seen On ...
From national conferences to leading industry platforms, my work and insights are trusted by some of the most respected names in automotive.
The automotive industry is one of the few places where work ethic can matter more than a résumé.
The automotive industry is one of the few places where work ethic can matter more than a résumé. There are people who started washing cars, working in service, detailing vehicles, or selling on the showroom floor and went on to become GMs, dealer principals, business owners, and industry leaders. Very few industries offer that kind of opportunity. The car business rewards people who keep learning, take on new challenges, and are willing to earn the next opportunity. That is what makes this industry different. #AutomotiveIndustry #DealershipLife
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Facts Not Feelings
Podcast
Every week, BZ Consultants Group’s CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let’s continue to set the precedence of facts not feelings! Thanks for listening.
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Latest articles & insights
The Blog
Here's what I've been writing (and ranting) about lately.
Why Every Car Dealer Should Be Using Google Search Console (But Most Aren’t)
The Most Underrated Tool in Your Digital Arsenal Google Search Console (GSC)…
Vendor vs. Partner in Automotive: How the Right Choice Impacts Your Dealership’s ROI
In the automotive world, the difference between a vendor and a partner…
The Ultimate GBP Audit Checklist for Car Dealers
Let’s be real, when was the last time you actually looked at…
What Is Data Hygiene and Why It’s Critical for Dealership Marketing Success
Introduction: Why Clean Data Is a Dealership’s Hidden Superpower Data hygiene sounds…
Why Most Dealership GA4 Setups Are Wrong — And How It’s Costing You Sales
Let’s cut to the chase — most automotive dealerships’ GA4 setups are…
