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Inspecting What You Expect From Your Vendor Partners

Automotive Digital Marketing Professionals In Your Corner to Increase Your Dealership's ROI

  • Vendor Accountability Audits
  • GA4 & Looker Report Development
  • Dealer-Centric Digital Strategy
  • Educational Empowerment
  • Product-Agnostic Consulting
  • Time Optimization for Dealers
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What I'm Working On

Juggling analytics and Air Jordans like it’s an Olympic sport.

  • Facts Not Feelings
  • Blog
  • Current Podcast
  • Brooke Locker

Real conversations. No spin. Just strategies that move automotive forward.

Each week, Brooke C. Furniss brings together industry voices—from GMs and fixed ops directors to vendors and rising disruptors—to tackle what really matters in automotive. It’s bold, data-backed, and never afraid to challenge the status quo.
Whether you're in the lane or leading the pack, you'll walk away with something real you can use.
📍Available everywhere you listen—Apple, Spotify, YouTube, and more.

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The Blog: Real Data. Real Accountability.

From GA4 breakdowns and data hygiene guides to vendor audits and SEO checklists—this blog is built for dealers who want to understand what’s really happening behind the numbers.

Whether you're fixing bad setups, challenging vendor spin, or just trying to get clean, actionable insights—you’ll find something here to move your dealership forward.

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The kicks are real and a few are looking for new homes.

From deadstock Jordans to rare Nike and Adidas pairs, I’m releasing part of the collection.

Want a peek at the rotation? Let’s talk.

As Seen On ...

From national conferences to leading industry platforms, my work and insights are trusted by some of the most respected names in automotive.

Facts Not Feelings with Brooke C. Furniss

Ignite Your Leadership Skills with Fleming Ford’s Expert Guide!

"Ignite Your Leadership Skills with Fleming Ford's Expert Guide!" is your doorway to unlocking a new level of leadership acumen. Are you ready to take your leadership skills to the next level and attract top talent to your organization? Then this episode is for you! In this insightful conversation, we sit down with Fleming Ford, co-founder of Culture Ignited and an expert in people strategy. Fleming will share her practical guide to effective leadership, covering essential aspects from building high-performing teams to maximizing business outcomes through diversity and inclusivity. Prepare for a deep dive into how to lead with purpose and create a culture of success within your organization. And don't miss the lightning round, where Fleming shares her life-changing lessons in transactional analysis. Tune in now and set your leadership skills ablaze! Connect with Fleming Ford: https://qrco.de/bdl6Fz Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo Apple🎙️https://apple.co/3U4KvGA Spotify 🎧 https://spoti.fi/3DNNgFI Youtube ▶️ https://bit.ly/3jDwPoO Follow, subscribe, rate, and never miss a Facts Not Feelings Episode! #FactsNotFeelings #MovingAutomotiveForward #FlemingFord #leadership #IgniteYourLeadership #CultureIgnited #EffectiveLeadership #TransactionalAnalysis #HighPerformingTeams #DiversityInLeadership #BusinessSuccess #InclusiveLeadership #LeadershipDevelopment

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Facts Not Feelings

Podcast

Every week, BZ Consultants Group’s CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let’s continue to set the precedence of facts not feelings! Thanks for listening.

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Latest articles & insights

The Blog

Here's what I've been writing (and ranting) about lately.