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Blog

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Here's what I've been writing (and ranting) about lately.

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Latest articles & insights

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The Blog

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Here's what I've been writing (and ranting) about lately.

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Vendor vs. Partner in Automotive: How the Right Choice Impacts Your Dealership’s ROI

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In the automotive world, the difference between a vendor and a partner…

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The Ultimate GBP Audit Checklist for Car Dealers

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Let’s be real, when was the last time you actually looked at…

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What Is Data Hygiene and Why It’s Critical for Dealership Marketing Success

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Introduction: Why Clean Data Is a Dealership’s Hidden Superpower Data hygiene sounds…

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Why Most Dealership GA4 Setups Are Wrong — And How It’s Costing You Sales

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Let’s cut to the chase — most automotive dealerships’ GA4 setups are…

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Read more

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Every week, BZ Consultants Group’s CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings.

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