Customer Loyalty Starts With Your Team

If you want loyal, repeat customers… start by investing in your employees.

In this episode of Inside Automotive by CBT News, Brooke Furniss of BZ Consultants Group explains why the customer experience (CX) and employee experience (EX) must evolve together — and how dealers can "inspect what they expect" using data, empathy, and accountability.

🎯 Key Takeaways:

✔️ Why most websites need a “fresh set of eyes”

✔️ How GA4 helps spot what’s working (and what’s not)

✔️ The dangers of fragmented tools in the sales process

✔️ How finding your team’s “why” drives retention

✔️ What true empowerment really looks like in fixed ops and sales