An Ad might sell a car but if you’re only checking the CRM, you’re missing the bigger story.

Before you start bashing anyone, take a step back and look at the whole picture. Sure, an ad might sell a car but if you’re only checking the CRM, you’re missing the bigger story.

Is it driving traffic to your website? Are people interacting with chat? Are they doing anything on the site that could lead to a sale?

Sometimes the ads are perfect copy, price, photos, walk-around videos everything’s there. But if traffic comes to the site and it’s not converting, maybe the problem isn’t the ad… maybe the process just sucks. Don’t blame the agency; they did their job.