If they don’t have the Meta Pixel on their site, how are you even retargeting?

If they don’t have the Meta Pixel on their site, how are you even retargeting? And if they’ve got 11 pixels, the reporting still isn’t accurate.

GA4 doesn’t help if your custom definitions aren’t set up right then your reporting is basically useless. Are ASC events coming in? Are things named properly? Or is someone just making it look good so they can say, “You’re up!” Meanwhile, February’s the slowest month, and we’re not actually moving cars.