Every week it’s a new report. One says Google is losing share to ChatGPT and LLMs

Every week it’s a new report. One says Google is losing share to ChatGPT and LLMs. The next says Google gained it right back after an update. The noise never stops.

Here’s the reality nothing fundamental has changed. Platforms shift features roll out and AI gets layered on top but visibility still comes down to doing the basics really well. Solid content clean structure and strong SEO win no matter who’s ahead this week.