Do followers matter?

Looking at the metrics, more than 50 percent of the people engaging with the content are not followers. When a strategy is built purely around follower count, the bigger picture gets missed. Followers matter, but engagement is what actually shows impact.

Most people on social platforms are there to consume content, not commit to following an account. When the content is strong, they will continue to engage whether they follow or not. A follow is relatively easy these days, so focusing on consistent value is what ultimately drives real growth. automarketing vehiclepodcast