OWN YOUR OWN DATA! #NADA

Dealers keep asking where the biggest gap is. Here it is: own your data. It is wild that this is still a conversation in 2026. Too many stores do not know if they actually control their own Facebook ad account or Google Analytics. That is not a small oversight; that is a massive risk.

Want to know if ownership is real? Open GA4 and check the permissions. If access is limited to read or edit only, there is a middle layer controlling it. Admin access is the standard. That is full control. Without it, the dealership is not in charge.