Asking a customer for their VIN too early is a great way to lose them.
Description
Asking a customer for their VIN too early is a great way to lose them.
Most people do not have 17 characters memorized.
They know the year, make, and model of their vehicle.
Dealership tools should make the process easier, not turn a simple service question into homework.
Every unnecessary field adds friction. Every extra step gives the customer another reason to leave.