Nobody remembers a dealership commercial that says the dealership’s name 15 times.

Nobody remembers a dealership commercial that says the dealership's name 15 times.

They remember the one that made them laugh.

The one that told a story they could relate to. The one that took a real frustration about buying a car and turned it into something entertaining.

That's what makes storytelling so powerful in automotive marketing.

You don't have to trash the car business or spend the entire commercial talking about how great your dealership is.

Give people something they'll actually remember.

Because when they're finally ready to buy a car, you want your dealership to be the first one that comes to mind.

That's branding that actually works.