Imagine buying an EV and getting an email reminding you it’s time for an oil change.

Imagine buying an EV and getting an email reminding you it's time for an oil change.

Sounds ridiculous, right?

But it happens.

Too many dealerships rely on generic CRM templates that send the same service reminders to every customer, regardless of what they drive.

An EV owner shouldn't be receiving oil change offers or being sold maintenance packages that don't apply to their vehicle.

Beyond frustrating customers, these mistakes can create compliance concerns when dealerships advertise or charge for services that aren't relevant.

Automation is only valuable when the information behind it is accurate.

Know your customer. Know their vehicle. Send the right message.