If you’ve been running a dealership for three years and your team still lacks diversity, it’s time t

If you've been running a dealership for three years and your team still lacks diversity, it's time to look at the culture you've built.

Dealership culture doesn't happen by accident. It's shaped by the people in charge and the behaviors they allow.

Every dealership has assumptions about what a successful salesperson, technician, or general manager should look like.

But those assumptions can become barriers that keep talented people from getting opportunities.

Building a more diverse team takes intention.

It means challenging biases, addressing inappropriate comments, having uncomfortable conversations, and making sure opportunities aren't limited by outdated expectations.

Wanting a more inclusive workplace is one thing. Actually creating one is another.

And that responsibility starts with leadership.