What if your dealership could bring shoppers to its website for less than $1 each?

What if your dealership could bring shoppers to its website for less than $1 each?

That's exactly what one comparison between third-party data campaigns and traditional search advertising showed.

Third-party data was driving shoppers to the website for just $0.55 to $0.95 each, compared to $3 to $15 through pay-per-click campaigns.

And here's where it gets interesting.

Those third-party data campaigns were also converting at roughly twice the rate of some of the dealership's SEM campaigns.

Lower traffic costs. Higher conversion rates. A pretty compelling combination.

That doesn't mean dealerships should abandon Google Ads. It means they should be looking closely at where their marketing dollars are going and which channels are actually delivering results.

Because more expensive traffic doesn't always mean better traffic.