Consulting

No Fluff. No BS. Just Results.

Inspecting What You Expect From Your Vendor Partners

Automotive Digital Marketing Professionals In Your Corner to Increase Your Dealership's ROI

Vendor Accountability Audits
GA4 & Looker Report Development
Dealer-Centric Digital Strategy
Educational Empowerment
Product-Agnostic Consulting
Time Optimization for Dealers

Under the Hood: Current Projects Driving Real Results

Every dealership has blind spots—and we’re here to find and fix them. From vendor cleanup and budget audits to GA4 setup, Looker dashboards, SEO repairs, and Google Business Profile updates, these are just a few of the high-impact projects I’m diving into with dealers right now.

Vendor overlap is real and expensive.
We recently saved a dealer $51,000/month by auditing duplicated tools, skewed reporting, and underperforming vendors. I don’t just sit on calls, I dig into the data, track down what’s working, and hold vendors accountable with real ROI metrics they can’t spin.

93% of GA4 properties I audit are either misconfigured or not owned by the dealer.

TThat means tracking gaps, incomplete visibility, and no way to validate vendor performance. I rebuild GA4 the right way, following ASC standards, and create a custom Looker Studio dashboard so you own your data—and actually understand it.

Let’s fix your GA4 property

We don’t just read vendor reports—we verify across all your data.

Just because a dashboard says “up” doesn’t mean it’s true. I connect the dots across your GA4, CRM, Facebook, GSC, and custom Looker dashboards to show what’s really driving results and where money is being wasted.

Curious where your money’s going?

If Google Can’t Read Your Site, It Can’t Sell Your Cars.
Most dealers don’t realize when broken site structure, missing SEO basics, or ignored GBP profiles quietly kill their traffic. I find what your vendors miss—from duplicated tools wasting budget to technical gaps costing you visibility and leads.

Want to know what’s broken—and how to fix it? Let’s talk.

Want to know if you’re overpaying?

Client testimonials

Hear directly from brands, businesses, dealerships and partners we’ve helped grow. These stories showcase real results, lasting relationships, and the value we bring to every project—straight from the voices that matter most.

TESTIMONIALS

General Manager | Ray Auto Group
My name is George Gigovski, I am the General Manager at the Ray Auto Group. I have been in the car business for 33 years. Brooke is extremely well rounded in all of her fields. Plain and simply put, I love the fact that there are no grey areas with her and she always puts our stores best interest first. She is absolutely worth every penny and time spent with her. She is definitely a great asset and would recommend her to all

George Gigovski

Digital Marketing Mgr. Fixed Ops & Variable |
Motor City Buick GMC
We worked with BZ Consultants Group and Brooke to ensure our GA4 setup was properly configured, and the experience exceeded our expectations. Initially, we thought most of our setup was in order. However, once Brooke got involved, we quickly realized that we didn’t know what we didn’t know. She worked closely with our vendors to ensure all our ASC events were firing correctly and configured properly. Brooke was incredibly easy to work with, highly detailed, and took the time to explain everything clearly. We learned a lot during the process. Thanks to her expertise, we now have much more confidence in our GA4 setup. I highly recommend Brooke and the team at BZ Consultants Group!

Christopher Arias

Market Manager | Genesis Motor America
I have worked with many people in the automotive digital arena in my 20 years working for an OEM and Brooke is the most knowledgeable, passionate, and forward-thinking professional I’ve met. I strongly recommend Brooke to anyone looking for practical solutions to move forward capturing more business today and in the future.

Serra Vonderhost

Modern Automotive Retail Leader
Brooke is an industry expert dedicated to the success of her clients. Her deep knowledge of the automotive space and digital marketing shows in every piece of her work. Brooke is very detailed and thorough, giving her clients more than expected. Her industry connections allow Brooke to provide quick answers and resolve vendor issues rapidly. It is always a pleasure to chat with Brooke, and every time I do, I learn something.

Richard Edling

Paid Media Director PCG
Brooke is one of those clients that when you have a call scheduled with her, it is a true breath of fresh air. Brooke knows her craft well and is exceptionally knowledgeable in the Digital Marketing space through the Automotive vertical. Collaborating and talking performance and strategy with Brooke is always nothing short of an absolute pleasure. I learn from her every time we get on the phone.

Sarah Ciociola

Analyst
Brooke is impressive. She has a great ability to translate the complex into the understandable, using a combination of verbal and visual demonstration abilities that are uniquely her own. She is extremely generous with her time and her knowledge, making her a natural mentor. Brooke is the sort of person you want representing your company to your customers, but also as an employee or colleague. She raises everyone’s game. I most enthusiastically recommend her to you.

Patrick Holt

Automotive Executive
Brooke is one of the hardest working, most diligent, sincere and dedicated people I know. Her time at Dealersocket was when I spent the most time and had the most interaction with Brooke. She was extremely professional and always had a great spirit about her job and was always willing to help, even when she was not at the dealership and on her own time. She is great at everything she sets her mind to and is a huge asset for anyone who has the pleasure of doing business with her. I highly recommend Brooke to anyone looking to do business with her or her company.

Eric Hoffman

Partner Development Manager | CARFAX
To say that Brooke is a powerhouse in our industry is a bit of an understatement. I’ve known Brooke for many years and have had the great pleasure of working alongside her. Along with her undeniable knowledge, she has the remarkable ability to foster positive conversations and ask impactful questions. Whether Brooke is speaking at a large or small event, she has the ability to not only draw the crowd in but get them to really consider the topic she’s discussing while keeping them energized and engaged. She’s an absolute true leader!

Amber Boesen