About

Where sneakers meet strategy, and the truth gets the mic.

Founder. Data translator. Dealer advocate. Sneakerhead.

Yes, the kicks are intentional.

Why the Js?

I came into the world wearing a #23 jersey. My first pair of Jordans were the 14s—bought by my mom, and the last pair she ever had to buy me. I told her that day: this is my thing now. And it was.

I worked at Foot Locker. Never took home a paycheck. I became the plug before reselling was a thing—at one point I owned over 300 pairs. After a foot injury and some life changes, I stopped collecting. But in 2018, I came back—this time only buying kicks I can actually wear.

My sneakers aren’t just shoes—they’re a symbol of where I’ve been and what I’ve built.

And yes, I wear them in meetings.

 

BZ Consultants Group
We save dealers time, money, and headaches—by telling the truth no one else will.

Most dealers don’t realize they’re wasting thousands each month on tools they don’t need, vendors they can’t track, and data they don’t even own. That’s where we come in. At BZ Consultants Group, we help dealerships uncover hidden waste, hold vendors accountable, and bring total clarity to their digital strategy. From day one, we take the wheel: contacting your vendors, setting up a clean GA4 property (that you own), reviewing invoices and ad spend, and building a custom Looker Studio dashboard that centralizes all your performance data in one place. We do the heavy lifting—and then show you what’s working, what’s not, and what to do next. Dealers are often shocked by how much time and money they save, how many duplicate tools they’re paying for, and how off their vendor-reported numbers really are. They knew something wasn’t adding up—we just help them prove it.

Facts Not Feelings
The podcast where automotive truth gets the mic

I didn’t set out to start a podcast. I just turned on the camera one day, hoping I could help one person in the industry. No script. No plan. I’d never even listened to a podcast before—my search history was filled with tutorials on how to launch one. But I knew this: the automotive industry needed more real conversations. Facts Not Feelings was born from that moment.

Since then, I’ve hosted over 170 episodes and 132 live shows, featuring a mix of well-known names, dealership leaders, vendor partners, and up-and-comers I believe the world needs to hear. I’m selective with who joins me—every guest has to share one goal: move the industry forward. With 30,000+ listeners per episode, high engagement across LinkedIn, Facebook, and Instagram, and a growing following of key decision-makers—owners, GMs, fixed ops directors, and marketing leaders—Facts Not Feelings has become a go-to source for data-driven, honest, and actionable conversations.

People come on the show to share what’s working, speak candidly about challenges, and connect with the audience that matters most. For many, it’s the first time their voice is heard—and it launches new relationships, visibility, and ideas that spread.

Tune In Now

Hear It. Love It. Be Part of It.

Want to be a guest

If you’re doing work that makes the industry better—and you’re not afraid to speak the truth—[reach out here]. We’d love to hear your story

Be a Guest

Listen and Join

Available on Apple Podcasts, Spotify, YouTube, and wherever you get your shows.

Listen and Join

Facts Not Feelings has delivered over 170 episodes and 132 live shows, featuring industry leaders, vendor partners, and rising voices—all with one goal: move the industry forward. With over 30,000 listeners per episode and growing, this is where real conversations drive real change.

Connect On Social Media

Brooke is committed to providing digital marketing resources, collaborations, and tips to automotive dealers. Get connected on social media to get the inside scoop on the latest trends, industry updates, and discussions that will help move the needle of your dealership’s ROI.

Client testimonials

Hear directly from brands, businesses, dealerships and partners we’ve helped grow. These stories showcase real results, lasting relationships, and the value we bring to every project—straight from the voices that matter most.

TESTIMONIALS

General Manager | Ray Auto Group

My name is George Gigovski, I am the General Manager at the Ray Auto Group. I have been in the car business for 33 years. Brooke is extremely well rounded in all of her fields. Plain and simply put, I love the fact that there are no grey areas with her and she always puts our stores best interest first. She is absolutely worth every penny and time spent with her.  She is definitely a great asset and would recommend her to all

George Gigovski
Digital Marketing Mgr. Fixed Ops & Variable |
Motor City Buick GMC

We worked with BZ Consultants Group and Brooke to ensure our GA4 setup was properly configured, and the experience exceeded our expectations. Initially, we thought most of our setup was in order. However, once Brooke got involved, we quickly realized that we didn’t know what we didn’t know. She worked closely with our vendors to ensure all our ASC events were firing correctly and configured properly. Brooke was incredibly easy to work with, highly detailed, and took the time to explain everything clearly. We learned a lot during the process. Thanks to her expertise, we now have much more confidence in our GA4 setup. I highly recommend Brooke and the team at BZ Consultants Group!

Christopher Arias
Market Manager | Genesis Motor America

I have worked with many people in the automotive digital arena in my 20 years working for an OEM and Brooke is the most knowledgeable, passionate, and forward-thinking professional I’ve met. I strongly recommend Brooke to anyone looking for practical solutions to move forward capturing more business today and in the future.

Serra Vonderhost
Modern Automotive Retail Leader

Brooke is an industry expert dedicated to the success of her clients. Her deep knowledge of the automotive space and digital marketing shows in every piece of her work. Brooke is very detailed and thorough, giving her clients more than expected. Her industry connections allow Brooke to provide quick answers and resolve vendor issues rapidly. It is always a pleasure to chat with Brooke, and every time I do, I learn something.

Richard Edling
Paid Media Director PCG

Brooke is one of those clients that when you have a call scheduled with her, it is a true breath of fresh air. Brooke knows her craft well and is exceptionally knowledgeable in the Digital Marketing space through the Automotive vertical. Collaborating and talking performance and strategy with Brooke is always nothing short of an absolute pleasure. I learn from her every time we get on the phone.

Sarah Ciociola
Analyst

Brooke is impressive. She has a great ability to translate the complex into the understandable, using a combination of verbal and visual demonstration abilities that are uniquely her own. She is extremely generous with her time and her knowledge, making her a natural mentor. Brooke is the sort of person you want representing your company to your customers, but also as an employee or colleague. She raises everyone’s game. I most enthusiastically recommend her to you.

Patrick Holt
Automotive Executive

Brooke is one of the hardest working, most diligent, sincere and dedicated people I know. Her time at Dealersocket was when I spent the most time and had the most interaction with Brooke. She was extremely professional and always had a great spirit about her job and was always willing to help, even when she was not at the dealership and on her own time. She is great at everything she sets her mind to and is a huge asset for anyone who has the pleasure of doing business with her. I highly recommend Brooke to anyone looking to do business with her or her company.

Eric Hoffman
Partner Development Manager | CARFAX

To say that Brooke is a powerhouse in our industry is a bit of an understatement. I’ve known Brooke for many years and have had the great pleasure of working alongside her. Along with her undeniable knowledge, she has the remarkable ability to foster positive conversations and ask impactful questions. Whether Brooke is speaking at a large or small event, she has the ability to not only draw the crowd in but get them to really consider the topic she’s discussing while keeping them energized and engaged. She’s an absolute true leader!

Amber Boesen