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Inspecting What You Expect From Your Vendor Partners

Automotive Digital Marketing Professionals In Your Corner to Increase Your Dealership's ROI

  • Vendor Accountability Audits
  • GA4 & Looker Report Development
  • Dealer-Centric Digital Strategy
  • Educational Empowerment
  • Product-Agnostic Consulting
  • Time Optimization for Dealers
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What I'm Working On

Juggling analytics and Air Jordans like it’s an Olympic sport.

  • Facts Not Feelings
  • Blog
  • Current Podcast
  • Brooke Locker

Real conversations. No spin. Just strategies that move automotive forward.

Each week, Brooke C. Furniss brings together industry voices—from GMs and fixed ops directors to vendors and rising disruptors—to tackle what really matters in automotive. It’s bold, data-backed, and never afraid to challenge the status quo.
Whether you're in the lane or leading the pack, you'll walk away with something real you can use.
📍Available everywhere you listen—Apple, Spotify, YouTube, and more.

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The Blog: Real Data. Real Accountability.

From GA4 breakdowns and data hygiene guides to vendor audits and SEO checklists—this blog is built for dealers who want to understand what’s really happening behind the numbers.

Whether you're fixing bad setups, challenging vendor spin, or just trying to get clean, actionable insights—you’ll find something here to move your dealership forward.

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The kicks are real and a few are looking for new homes.

From deadstock Jordans to rare Nike and Adidas pairs, I’m releasing part of the collection.

Want a peek at the rotation? Let’s talk.

As Seen On ...

From national conferences to leading industry platforms, my work and insights are trusted by some of the most respected names in automotive.

GA4 and loocker reporting

Monday Recap: What Has Happened To Good Customer Service?

Big thanks to George Nenni with Generations Digital for stopping by Facts Not Feelings Friday and chatting. If you missed his episode, you can watch it in the below link. George Nenni S1 Ep 3: https://bit.ly/3oq6nif This week we are super excited to have PCG Digital’s CEO Glenn Pasch on the show. The show will be a must see for sure! What do Chick-fil-A, Disney, and Car Max have in common? Their customer service is top notch. They seem to genuinely care about their customers/clientele. They are friendly, courteous, polite, treat the customer with respect, make sure the customer is always put first, and when they make a mistake are quick listen, apologize, and to solve it. They are always trying to innovate to better serve the customer and make the customer journey more streamlined and seamless. When they hire a potential candidate, one must meet their high standards vs trying to mold them later. All these companies empower their employees. They expect them to bring a positive attitude to work and to go above and beyond for the customer and the company. Then there are the numerous other companies that simply don’t care. Regardless how long you have been a loyal customer, how much money you have spent with them, it means absolutely nothing as you are simply a number. Cross train your team! Empower your employees. If you walk into an Apple Store, any employee can help you. Let the same be true for your business. Learn More About Generation Digital: https://bit.ly/3ovU4Rj Buy George's Book: https://amzn.to/3ox3j3P Learn More About BZ: https://bit.ly/3J77kns #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #MondayRecap #Entrepreneur #EntrepreneurLife #GeorgeNenni #GlennPasch #PCG #CustomerService #BestBuy #Delta #WaltDisney #Disney #CarMax #ChickFilA #Consultant #DigitalMarketing #SuperBowl

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Facts Not Feelings

Podcast

Every week, BZ Consultants Group’s CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let’s continue to set the precedence of facts not feelings! Thanks for listening.

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Latest articles & insights

The Blog

Here's what I've been writing (and ranting) about lately.