Inspecting What You Expect From Your Vendor Partners

Automotive Digital Marketing Professionals In Your Corner to Increase Your Dealership's ROI

Vendor Accountability Audits
GA4 & Looker Report Development
Dealer-Centric Digital Strategy
Educational Empowerment
Product-Agnostic Consulting
Time Optimization for Dealers

What I'm Working On

Juggling analytics and Air Jordans like it’s an Olympic sport.

Real conversations. No spin. Just strategies that move automotive forward.

Each week, Brooke C. Furniss brings together industry voices—from GMs and fixed ops directors to vendors and rising disruptors—to tackle what really matters in automotive. It’s bold, data-backed, and never afraid to challenge the status quo.

Whether you're in the lane or leading the pack, you'll walk away with something real you can use.

📍Available everywhere you listen—Apple, Spotify, YouTube, and more.

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The Blog: Real Data. Real Accountability.

From GA4 breakdowns and data hygiene guides to vendor audits and SEO checklists—this blog is built for dealers who want to understand what’s really happening behind the numbers.

Whether you're fixing bad setups, challenging vendor spin, or just trying to get clean, actionable insights—you’ll find something here to move your dealership forward.

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The kicks are real and a few are looking for new homes.

From deadstock Jordans to rare Nike and Adidas pairs, I’m releasing part of the collection.

Want a peek at the rotation? Let’s talk.

As Seen On ...

From national conferences to leading industry platforms, my work and insights are trusted by some of the most respected names in automotive.

GA4 and loocker reporting

Most Dealers Don’t Own Their Data 😳

If you're relying only on your vendor’s dashboard... 👉 You don’t really know what’s happening with your data. 👉 It’s time to demand full access to your GA4, Google Ads, and CRM insights. Don’t fly blind. Own your data. #DealerMarketing #GA4Tips #AutoIndustry #shorts

Facts Not Feelings

Podcast

Every week, BZ Consultants Group’s CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let’s continue to set the precedence of facts not feelings! Thanks for listening.

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Latest articles & insights

The Blog

Here's what I've been writing (and ranting) about lately.