A 90% conversion rate on your dealership website isn’t impressive.
Description
A 90% conversion rate on your dealership website isn't impressive.
It's probably broken tracking.
GA4 should help dealers understand the actions that actually matter. Form submissions, chat submissions, and phone calls are real conversions.
A page view isn't.
When everything gets counted as a key event, the numbers might look amazing, but they stop telling you anything useful.
Don't celebrate the dashboard until you know what it's actually measuring.
Good data leads to better marketing decisions. Bad data just makes a prettier report.