Baby It’s Yours

There are few things you need to know about me. One, I am a Sneakerhead. I have a very eclectic range of music, and believe R&B, true R&B, not today’s fast food converter belt of pumping out one song/artist that sounds like everyone else and you never hear from the artist again, may be the best genre ever. Next to Js, my only other addiction is to Diet Dr. Pepper. My morning cannot begin until I have my first sip of Green Tea. The other thing you must understand about me is my loyalty. I am loyal to a fault. I will protect my friends and loved ones at all costs. This same loyalty extends to my clients. You all know at this point, I tell it like it is. I can be politically correct when needed. Today is not one of those days. Buckle in folks.

How much do you truly own as a business vs what your vendors own “for you” and will distribute in little crumbles only when asked? Perhaps the better question is: do you know how much you should own? Do you know the right questions to ask to obtain this mystical answer? In a world where GA4 & GLBA are creeping closer to whatever date Google chooses to make & re-make, owning your data becomes a necessity. As I sit in meetings, I'm constantly amazed at how many times dealers ask for their OWN data & X company refuses to provide it. Why? The data belongs to them, not to advertising, CRM, websites, or insert X's data. Stop the madness! There are numerous times that the dealer simply doesn't know to ask, leading to a hostage situation of information.The data belongs to them, not to advertising, CRM, websites, or insert X's data. When it comes to your data, remember the words of J. Holiday, Mya, and about every R&B singer “Baby, It’s Yours!”

As a business partner, you demonstrate full transparency & integrate everything. All Google Suite products are connected with the dealer as the Admin. This allows the dealer to see what is truly happening. The same goes for Facebook and any other product that is being utilized. When a vendor chooses to not follow this protocol, there is a lack of transparency and trust is lost. Dealers shouldn't rely on a report that is 100% one-sided & without any way to verify any of the data presented to them. Why do we have to keep having this conversation?!

An overview of some tools that are constantly under the thumb of certain companies when the DEALER should be the owner:

Google Analytics/GA4 Account

Search Console

Access to all views

Ad Words, Search Console & Connected

Google Business Profile

All GBP 360 Tours

GBP Chat

Facebook & Business Managers

Social Accounts

Reputation Management Tools

CRM & CRM Reporting

As long as the information is securely administered to the appropriate party, it is dealer’s decision on where information is delivered NOT the CRM Company

Website

Remember you own certain assets even if you part ways. Think about this: blogs, photos, videos, everything that was created.

Chat

All Third Party Providers

Let BZ Consultants Inspect What Should Be Expected🕵 https://qrco.de/bcqqFo

Apple🎙️ https://apple.co/3LbUOEj

Spotify 🎧 https://spoti.fi/3Li9aCT

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Chapters

0:00 Start

1:20 Will I see you in West Palm? Who is heading out to MRC? Do you have your complimentary tickets to The Fixed Ops Round Table? @pcg-digital @tedingsfixedopsroundtable

3:47 I am loyal to a fault. This loyalty spread to my family, friends, and my clients. I protect my client’s brand at all costs. While I can be politically correct, this episode may not be one of those times.

5:10 How many business owners own their own data as opposed to having a Vendor own it and granting them access to it? What percentage of businesses are only given "Read and Analyze" access to their OWN data, causing them to be at the mercy of the vendor to view reports? First Party Data is YOUR Data as a business, not a Vendor’s. We need this information more than ever as GLBA and GA4 approach.

7:50 Dealers shouldn't rely on a report that is 100% one-sided and does not allow for any verification of the information provided. When an organization does not allow them to own and integrate their own data! This lack of transparency results in distrust.

11:10 So what data should you own? Great question! Let’s review some common tools and data that every Dealer should own.