Back In The Swing of Things

After a glorious week in sunny gorgeous Palm Beach, Florida, we are back…in Chiberia and 2 degree weather. There was no easing into it. We went from being on a high being surrounded and being taught by the best and brightest minds to being slapped in the face with the cold harsh reality of…cold…just pure harsh windchill Chicago Cold!

We will have a full recap of the show in another episode. It never ceases to amaze me how anyone pulls off a successful conference. Whether it is MRC, Fixed Ops Round Table, Used Car Week, or anything in between, it takes so much work. It takes blood, sweat, and tears to make each year’s event a triumphant success. I applaud all of you! A unifying Automotive Standards Council (ASC) of 80+ companies joined forces at this year's MRC to standardize GA4 for our industry, setting the event apart from previous years. We must remember to hold true to this agreement and champion the better good. The honor of being on this council and speaking on this topic is not something I take lightly. GA4 is a finicky toddler that throws tantrums. Despite our love for this child, we understand it is still a child and has a lot to learn. Like a child, GA4 and Data Studio (I simply cannot call it Looker) refuse to compile some days. Let us all remember we are in this together and help each other!

Confession time. Anyone that has looked at my site over the last year has “site shamed” me. You know what, YOU HAVE EVERY RIGHT! It looks like crap! As a consultant, how could you have a site like that?! Long story short, exactly what I preach: vendors and partners and over promised and under delivered GOOD NEW!! New site launching this week!! HUGE SHOUTOUT to Alisa Cerney and her company AC Site Builds!

Speaking of acting like a child, anyone else having Facebook Business Manager hacking issues? Please ensure every Admin has MFA/2 Factor Authentication. If you have the fun filled pleasure of having your Business Manager hacked, change your Facebook password immediately. Please don’t have your password be “password” or the same one you use for every other account. If your Business Account is gone, the hacker has full control, which means they have all information, including your credit card information. The personal account of the Administrator responsible is also compromised. Facebook Support is not the swiftest, so reach out immediately to them as it will take a few days to resolve the issue. Pause your ads immediately!

Have a wonderful Thanksgiving! We will see everyone back next Monday!

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Chapters

0:00 Start

2:54 There should be a rule that when returning from beautiful Palm Beach, Florida that Chicago cannot be 2 Degrees! Talk about a rude awakening! What an incredible time at the Modern Retail Conference (MRC). At the same time, the Fixed ops Round Table and Used Car Week were going. So many great conferences! Please remember how much work goes into pulling off a successful conference.

5:58 It was notable this year's MRC was not only renamed but had a unifying Automotive Standards Council (ASC), where 80+ companies agreed to standardize GA4 for our industry. We must remember to stay true to this agreement while championing the greater good. Being a member of this council and having the opportunity to speak on this is an honor. GA4 is nowhere finalized and thus is a work in progress. Some days Google and Data Studio/Looker will work, so days they won’t. It's a team effort and we're in it together!

8:57 Finally, BZ Consultants Group is graduating to the big kids table of websites! This week our new website is launching! It will be a one-stop shopping where you can learn about BZ Consultants Group, catch up and listen to the latest episode of Facts Not Feelings episodes, and eventually have a merch store so you can pick up your own Facts Not Feelings and 1+1 = Gorilla Swag!

11:59 Speaking of acting like a child, anyone fallen victim to the growing problem of having your Facebook Business Manager hacked? Do you know what to do when/if your Facebook Business Manager is hacked? Let’s run through some high level action items you will need to do to hopefully resolve this and how to hopefully prevent this.