Car dealers often look for inefficiencies after a slow month.

Car dealers often look for inefficiencies after a slow month. But too often the reaction is to try to buy their way out of operational problems.

When sales dip, marketing is usually the first thing blamed. But when the month is great, how often does marketing get the credit?

Before pointing fingers, it’s worth looking internally at process, follow-up, and operations.

Sometimes the issue isn’t marketing.

Sometimes it’s the inefficiencies inside the dealership.