Dealer Marketing Mistakes to Avoid in 2024
Description
In this episode of CBT News, Brooke Furniss — Founder and President of BZ Consultants Group — joins Jim Fitzpatrick to break down what dealerships can't afford to ignore in their digital marketing strategy for 2024 and beyond.
They cover:
✅ The dangers of unchecked vendor performance
✅ GA4 tracking pitfalls (and how to fix them)
✅ AI, FTC compliance, and why GLBA matters more than ever
✅ EV marketing strategies tailored to your community
✅ How to hold your ad agencies truly accountable
Whether you're a GM, GSM, or marketing director, this conversation will help you cut through the noise and focus on what actually drives growth.