Dealers want control again!

I’m seeing more dealerships say they’re done being micromanaged. Whether it’s a website provider or co op restrictions telling them what they have to use the patience is gone.

This year it’s really taken off and in my opinion it only grows in 2026. Dealers want control again whether that means two websites or a group level portal. I’ve already seen dealer groups go completely off co op because they’re done.

Control is becoming the priority.