Dirty Data Is Costing You Deals

🚨 Dealers — how clean is your CRM data, really?

In this episode of Inside Automotive on CBT News, Brooke Furniss of BZ Consultants Group exposes how outdated or inaccurate data is costing dealerships thousands in missed opportunities — and what to do about it.

🎯 Key Takeaways:

✔️ 50% of your CRM may be useless — here’s why

✔️ Why “bidirectional” data matters more than ever

✔️ The impact of dirty data on mailers, retargeting, and ROIs

✔️ Open recalls, NLO records, and mismatched contact info

✔️ Steps to clean your database before your next campaign

✔️ The vendor claims vs. what’s actually getting updated