Don’t Let Them Cook Your Numbers!
Description
Another reason you need to own your data? Because if you do not control it, someone else can present it in a way that makes them look better.
Cook the numbers? It happens. Dashboards can be filtered. Reports can highlight vanity metrics. Performance can be framed instead of fully revealed. If you do not have direct access, you are relying on interpretation instead of truth.
Take digital advertising. Everyone says they are running Google Ads. Cool. But do you actually have access to the account?
Go to Google Ads and try to sign in. Use the email that should be tied to your dealership. If you can log in and see the account, campaigns, and billing, great. You have visibility. If you cannot, that is your sign to ask your agency for direct access. NADA