FTC CARS Rule Explained: What Dealers Must Know
Description
Buckle up, dealers — the FTC's new CARS Rule could flip the entire auto retail process on its head. In this Dealer eProcess webinar, Brooke Furniss (Founder of BZ Consultants Group) breaks down everything you need to know — from advertising restrictions and pricing transparency to lead handling, record retention, and digital tool compliance.
Whether you’re a GM, internet director, or in fixed ops, this rule touches every part of your operation.
📌 Highlights:
What the FTC actually requires in pricing ads
Why "unlock pricing" and hover disclaimers are illegal
What qualifies as a "junk fee" or "junk product"
The risks of non-compliance (hint: lawsuits 🚨)
How this rule affects digital retailing, CTAs, and social media
✅ Get ahead of enforcement. Watch now and prepare your store.