GA4, CARS Rule & Jordans at NADA 2024

Broadcasting live from the NADA 2024 Expo Floor 🎤

Eliana Raggio sits down with Brooke Furniss — Founder of BZ Consultants Group and host of the Facts Not Feelings podcast — for a dynamic chat on all things Google Analytics 4, the upcoming CARS Rule, vendor accountability, and yes… sneaker strategy for a 4-day show in Vegas 👟

🎯 What You’ll Learn:

✔️ Why GA4 setup STILL isn’t right at most stores

✔️ How to prep for the FTC’s CARS Rule rollout

✔️ Why owning your GA4 property is non-negotiable

✔️ The problem with gatekeeping pricing info

✔️ Sneaker wisdom, podcast recs & advice for Women in Auto

✔️ How Brooke’s weekly show Facts Not Feelings is helping move the industry forward