GA4 Tips Dealers Can’t Ignore

What’s really happening inside your GA4 account? 🤔

In this interview on CBT News’ Inside Automotive with Shyann Malone. Brooke Furniss — founder of BZ Consultants Group — breaks down how dealers can finally make sense of Google Analytics 4 and ensure clean, actionable data.

🎯 You’ll learn:

✔️ Why most GA4 setups are wrong (and how to fix them)

✔️ What “ASC events” are and why they matter

✔️ Why owning your GA4 property is critical

✔️ Key metrics that actually help optimize ad spend

✔️ The future of SEO vs. Paid Search in automotive

If you’ve been overwhelmed by GA4, vendor handoffs, or inconsistent data, this interview will help you regain control and make smarter marketing decisions.