Go click on one of your dealership’s Vehicle Listing Ads.

Go click on one of your dealership's Vehicle Listing Ads.

Where does it take you?

If you clicked on a specific F-150 and landed on a search results page with 50 trucks, something is wrong.

That shopper already told you exactly what they wanted to see.

Your VLA should take them straight to that vehicle's VDP, not make them search for it again.

And if your agency is sending VLA traffic to an SRP or, even worse, your homepage, ask them why.

Extra clicks can make the reporting look busier, but they don't make the customer experience better.

The shopper clicked on the car.

Take them to the car.