Hire for Heart — Train for Skill.

Hire for Heart — Train for Skill.

Here’s the truth: selling can be taught. But being a good person that can’t.

If someone’s genuine, has the right attitude, and their heart’s in the right place, the rest can be learned.

I’ve often looked outside the automotive industry when hiring. Some of the best people come from hospitality maitre d’s, restaurant staff, servers. They already know how to talk to people, how to connect, and how to make someone feel heard.

The hours are better, the learning curve is doable, and the payoff? Incredible teams built on trust, empathy, and teachable skill.