Michael Stewart: Your Brand Is Your Reputation

Are you all ready for this episode with Michael Stewart from PCG Digital as we review common mistakes dealerships make in marketing and advertising? You better eat your Wheaties before listening because we are sharing valuable nuggets of advice for one's dealership! Around the 11 minute mark, we dive into the first topic: Google Business Profile and verifying a dealer is sending their customer's to the correct listing whether that is Sales, Service, or Parts. Always remember that your brand is your reputation! We offer a few key tidbits to ensure a dealer receives reviews to both the Service and Parts Listings.

Michael and I cover the uphill battle of the automotive 30 Day Cycle as it doesn't line up with eCommerce sale cycle, which is closer to 90 days. How long do you think it takes for a Google/Facebook Ad to work? It is longer than you think. With inventory shortages, are you offering custom ordering? How are you tracking this? Don't forget to think through the process before slapping a button on the site to suffice some agenda.

Learn More About PCG Digital: https://bit.ly/3K3a8CL

Learn More About Vistadash: https://bit.ly/3sdhMnY

Read Brian Pasch's "Auto Dealership Websites Were Never Designed To Handle Inventory Shortages" LinkedIn Article: https://bit.ly/3h4gKEp

Learn More About BZ Consultants: https://bit.ly/3HcMS3l

Listen on Spotify: https://spoti.fi/33IjuUJ

Listen on Apple Podcast: https://apple.co/3H5bMSk

Listen on Google Podcast: https://bit.ly/3v8CJSI

Listen on Stitcher: https://bit.ly/3BOIcPN

Don't forget to follow and subscribe so that you don't miss an episode of Facts Not Feelings!