Most dealers dismiss data as meaningless noise
Description
Most dealers dismiss data as meaningless noise, but it directly impacts profitability. If performance cannot be independently verified beyond a polished dashboard, decisions are being made blindly. That is not strategy, that is gambling with marketing dollars.
When a vendor owns the data and the relationship ends, access becomes a battle and history can disappear overnight. Campaign learnings, audience insights, and performance trends are lost, forcing a restart from day one. Owning data is not technical preference, it is control, leverage, and long term profitability.