Navigating High Rates and Buyer Trends

📉 It is no secret that this is a unique auto market right now. Interest rates remain high, and reports from third parties show that in some areas, such as Chicago, the buyer base has shrunk anywhere between 20 and 65 percent compared to previous years.

In a market like this, it is important to have honest conversations about strategy. Sometimes it is not about growing the budget, but about pulling back when the buyer base simply is not there.

That level of awareness and adaptability is what keeps a dealership steady through changing times.