No UTM tags, no clarity.
Description
No UTM tags, no clarity. When tracking is missing, everything gets dumped into direct traffic, and reporting turns into a guessing game.
There is no clear source, no clean attribution, and no real way to know what is actually driving results.
It gets worse when people go off script and create their own naming conventions. Now traffic ends up in unassigned, and the data becomes even harder to trust. Consistency is not optional here. Clean tracking means clean decisions. Without it, performance becomes impossible to measure. AUTOPODCAST