People do business with people. That’s the whole point. Who you are matters.

People do business with people. That’s the whole point. Who you are matters. Show the human side, the professional side, the part that builds trust. If you can’t do that without turning people off, social media probably isn’t the place for you.

And one thing that never helps business politics religion and cultural arguments. Nobody has ever changed their mind because of a social post. All it does is divide your audience and cost you opportunities. At least half the people watching won’t agree and you will lose business over it.

Focus on connection not conflict.