Stop measuring every dealership marketing channel the same way.
Description
Stop measuring every dealership marketing channel the same way.
Amazon DSP, OTT, Google, social and other digital channels all play different roles in the customer journey.
Trying to judge every campaign using the same reporting model is a square peg, round hole problem.
And vendors have a responsibility here too.
Dealers shouldn't have to become experts in every platform just to understand whether their advertising is working.
Good automotive marketing isn't just about running the campaign.
It's about knowing what success actually looks like for that channel.