The Auto Marketing Pro’s Guide to Creativity on a Budget

This week Brooke chats with Brian Ortega, the creative marketing director at Valley Hi Toyota. They discuss taking creative risks in dealership marketing, leveraging trends on social media platforms like TikTok, partnering with influencers, building a strong community presence, and much more. Tune in for actionable tips to boost your marketing creativity on a budget!

Check out more on Brian Ortega and Valley Hi Toyota!

https://www.youtube.com/@ValleyHiToyotaScion

Main Takeaways

1. Take risks with imaginative marketing ideas - be willing to fail and learn from creative campaigns that may not succeed. Staying safe and playing it safe leads to boring content.

2. Build an innovative culture by involving your team in the creative process. Get buy-in from leadership to empower everyone to suggest and implement bold ideas. Develop consistent branding through all channels: email, text, and social media.

3.Connect authentically with your community through local partnerships and involvement. Supporting local businesses can build goodwill and engage more people, but it needs to align with your brand's message and culture.

4.Use PRIME methodology - Make content Personal, Relevant/Relatable, Informative, Memorable, and Engaging

Connect 🔗

Brian Ortega: https://qrcc.me/rzypp2wjgsvv

BZ Consultants Group: https://qrco.de/bcqqFo

Apple🎙️ https://apple.co/3DYjWN0

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters

0:00 Intro

0:23 Interview starts - Getting creative in dealership marketing

2:42 Taking creative risks and big rewards

5:47 Building engagement on Facebook

9:10 Leveraging platforms like TikTok and Instagram

17:15 The importance of community involvement

20:28 Engaging with Facebook Groups

21:52 Maintaining high engagement with email and text

25:48 Deciding where to focus creative efforts

32:04 Learning from creative failures

36:02 Maximizing creativity on a budget

38:12 Shooting video content on phones

41:32 Getting everyone involved in the process

44:17 Finding inspiration outside of automotive

47:37 The importance of brand marketing

51:19 Overcoming creative blocks

55:09 Creative advice - put yourself in your audience's shoes

57:22 Where to find Brian online

59:00 How Brian uses facts vs feelings

1:00:38 Brian's superpower would be flying

1:01:17 Wrap-up