The biggest bottleneck in automotive might not be the dealership.
Description
The biggest bottleneck in automotive might not be the dealership.
It might be the CRM.
While nearly every industry is embracing modern integrations, APIs, automation, and AI, much of automotive is still working with technology built for a different era.
Dealerships are expected to deliver an Amazon-like customer experience using systems that often don't communicate well with each other.
The people are ready.
The customers are ready.
Now the technology needs to catch up.