Too often we leave consumers hanging with vague promises to follow up in an hour or maybe tomorrow.

Too often we leave consumers hanging with vague promises to follow up in an hour or maybe tomorrow. Think about it. If someone is standing on your lot you would never tell them to fill out a form and hope for a response later. You would not brush off their questions or jump straight to asking when they can come in.

Yet many teams do exactly that with phone calls internet leads and digital inquiries which make up the majority of today’s traffic.

If we would never treat an in person customer that way we should not treat our digitalcustomers that way either. Every interaction deserves urgency clarity and real engagement. The standard should be consistent no matter where the customer shows up.