What Dealers Miss: Data & Team Engagement Tips
Description
What if your digital problems aren’t digital at all?
In this segment from Inside Automotive by CBT News, Brooke Furniss of BZ Consultants Group explains how to use GA4 to uncover what’s actually working on your website — and why empowering your team might be the biggest conversion strategy of all.
🎯 You’ll learn:
✔️ How to use GA4 to analyze website behavior
✔️ Why most website menus and banners fall flat
✔️ When digital ad issues are actually in-store issues
✔️ The power of finding your employees’ “why”
✔️ How to balance empowerment with accountability