When should a dealer fire a vendor? #NADA

When should a dealer fire a vendor? The moment access to data is restricted. That is the breaking point. If a dealership cannot see its own ad accounts, performance metrics, and actual ad spend, something is wrong. Transparency is not a luxury; it is the baseline.

Too many stores are writing massive checks without the ability to independently verify where the money is going. No data access, no partnership. It really is that simple.