Your dealership could be leaving an entire audience on the table.
Description
Your dealership could be leaving an entire audience on the table.
If English is your website's 1 language and Spanish is 2, why aren't you creating more content for those shoppers?
The demand is already there.
Some dealerships still have Spanish-language blogs from 6 or 7 years ago ranking among their most visited pages today.
That's not something to ignore. That's your customers telling you what they want.
If Spanish-speaking shoppers are already engaging with your dealership, start giving them more reasons to stay.
Otherwise, you're lighting marketing dollars on fire.