Your #dealership’s CRM isn’t the problem if you’re feeding it bad information.

Your dealership's CRM isn't the problem if you're feeding it bad information.

Before worrying about which CRM has the best features, start with the basics.

Are your employees entering accurate customer information? Are leads being organized and prioritized correctly? Is every real opportunity making it into the system?

Some stores only enter customers they think will actually buy.

Others fill the CRM with “No Name” and “Guy with the Blue Cap.”

Neither gives your team much to work with.

A CRM can be incredibly powerful, but only when the dealership gives it good data.